Your language limits the quality of your decisions and your capacity to manage risk.

Pole cartoon

More than just words!

Your language is more than just words. It's your metaphors, common sense, feelings, gut instinct, gestures and body language. It's the limits of your imagination.

We help you to reflect on your language and:

improve the quality of your decisions

enhance your risk maturity

develop listening and observation skills

discover new ways of resolving recurring problems

make reflective decision making a habit

sharpen your culture intelligence

adopt a pro-active approach to risk management

live, flourish and enhance your wellness

How we work

Our work draws upon Social Psychology of Risk (SPoR) originally founded by Dr. Rob Long. SPoR is about understanding how we as human beings make decisions under the influence of social arrangements and how we relate to each other. It is a different way of understanding and tackling risk using practical methods and intuitive tools unknown in the risk and safety industry. In SPoR we focus on:

the power of unconscious mind in human decision making

the significance of people and relationships in understanding and improving organisational culture

Two key concepts that underpin our work:


One Brain Three Minds™ 

This triarchic model and the speedometer seeks to understand how the human Mind ‘thinks’. It allows us to understand the automaticity of human decision making and the slow, rational mode of decision making and thinking.

Slow, methodical, systematic, and rational thinking.

‘Learned shortcuts’, practiced habits, fast and efficient thinking 

Decision-making based on patterns, ‘trial and error’, triggered by perception, experience and memory. 

Automaticity, non-conscious decision making. 

Gut thinking, intuitive thinking, auto pilot.


Workspace, Headspace, Groupspace

Our language consists of words and phrases in WorkSpace (physical and measurable), Headspace (psychological), and Groupspace (cultural). Observing and listening to our language makes us reflective and improves the quality of our decisions. Language is central to Social Psychology of Risk.



The physical language that seeks to understand the material and observable environment. Pressure, temperature, rain, snow, equipment, harm, injury etc.



 The psychological language that seeks to understand how we think and decide individually as we engage with the task and the environment. Surprised, disappointed, confused, happy, hungry, angry etc.



The cultural language that seeks to understand how we think and decide collectively as we engage with the task, each other, and the environment. Normal practice, common sense, this is ok, we and them, bullying and caring, time pressure, punishment etc.

Much of the language in risk management is anchored in Workspace. What is measurable and accountable through checklists and statistics is easy to manage and regulate. Most walks, talks, ‘findings’, ‘causes’, and observations are physical (primary) in focus. And when things go wrong, our ‘gut’ reaction to manage risk is to do more audits, investigations, and fixing the physical stuff. 

Nothing changes!

Tackle risk, don't manage safety

We take a holistic (ecosystems) approach i.e., learning to question, engage, and influence the Workspace (physical), Headspace (psychological) and Groupspace (cultural) dimensions of risk. That is the purpose of all SPoR methods and tools including our iCue™ engagement program.

The iCue engagement program™

Our iCue engagement program will help you to map conversations (events, accidents, risk assessments, board meetings and all forms of human interactions), visualise how humans make decisions (using a whiteboard) and surface the hidden biases and assumptions in your language. Practicing the iCue™ method will help you:

sharpen your risk maturity

improve your cultural intelligence

adopt a pro-active and balanced approach to risk management

Learn more about our iCue engagement program:

Read about the iCue™ engagement process:

Want to learn more about our iCue Engagement Process?

Find out when our next online taster session is scheduled:

email us at and we will send you a complimentary Zoom invite.

What we do

All our programs are based on Social Psychology of Risk.

Culture change program 

Culture Assessment Audits

Independent Investigations