A community of Critical Friends
The SPoR community is built on the values of Critical Friendship. We walk the delicate balance between being critical and friendly. We ask difficult questions but that is because we care for each other.
The community does not represent any one industry, hierarchy, discipline, ideology or agenda; we are driven by a sense of purpose.
Meet the Community
Meet some of the SPoR members: real leaders who work in the background helping others succeed, bringing clarity to conversations and managing the risk.
They don’t react; they first listen to understand.
They don’t start with safety; they take a holistic view of risk.
They are not afraid of letting go; they want to unlearn and learn afresh.
Our values
Learning is a lifelong journey
There is no learning without listening
There is no listening without understanding our differences
About Nippin
Dr. Nippin Anand is the Founder and CEO of Novellus Solutions, a consultancy specializing in human-centered approaches to learning, risk and social decision making. Nippin is a former master mariner with an MSc in Economics and a Ph.D. in Social Sciences and Anthropology. More than this, Nippin brings a Transdisciplinary lens to the challenges of work and organising spanning: the humanities, social psychology, mythology, First Nations thinking, anthropology, semiotics and philosophy.
After experiencing a near‑collision at sea, Nippin developed a lifelong passion for event investigation, focusing on how failure can be turned into opportunities for learning and change. He has a particular focus on: the psychology of goal setting, motivation, perception and unconscious decisions under pressure.
Meet the team
Meet the team of researchers, operational experts, lawyers, practitioners, listeners, thinkers, and amateur guitarists. What brings us together is a strong desire for lifelong learning.
Jon Moore (Marine Associate)
Jon joined Novellus Solutions following senior management positions in several Global Oil and Gas ventures.
Starting with a “foundation” 15 years of seafaring, Jon then moved ashore, firstly as a Marine Pilot/Port Ops Supervisor in Oman before a London based position in vessel management.
A role as a senior lead auditor of Shells maritime businesses followed, giving Jon unique exposure to best practices in Maritime Terminal Operations, setting him up for success in further roles as Manager of Oil/Gas marine terminals in Russia and Nigeria and Fleet management in Qatar.
Now back in his native Northumberland and happily close to his family, Jon relaxes by walking his two terriers and also strives to get better at golf.
Lincy Mathew (Assistant)
Lincy grew up in the state of Kerala, South India. With over 13 years of experience as a virtual assistant with clients across the globe, Lincy enjoys administrative work and is passionate about organizing.
However, she also finds time for her creative passion, making art using repurposed materials, including bottles, eggshells and paper, inspired by the idea of second chances and redemption.
She enjoys other hobbies such as singing and playing the guitar and the keyboard in her free time. Lincy is a graduate in Computer Science and lives with her husband, Abhishek and their dog Shadow in Bangalore, India.
Pedro Ferreira (Research Associate)
Pedro holds a PhD in “Manufacturing Engineering and Operations Management” by the University of Nottingham. He brings to Novellus Solutions over 20 years of a unique combination of academic and industry-based experience, across a wide diversity of sectors. Music and life by the seaside are two of his main inspirations to place cutting-edge science at the core of creative human factors-based solutions.
Principal consultants

Dr Rob Long
Rob is an accomplished author, presenter and educator. He has published eleven highly successful books on the Social Psychology of Risk (SPoR) and publishes extensively on the Internet. Rob’s 52 years in the workforce includes leadership and management in: building and construction, light industry, transport and logistics, corrections, education and training, not for profit organisations, social welfare, public service, risk, safety and business.

Greg Smith
Greg is an international award winning author and the Principal of Wayland Legal, a niche legal practice specialising in employment and WHS advice. He has spent more than two decades specialising in safety and health management, focusing on helping clients to understand organisational and individual responsibility for safety and health, and implement and verify processes to discharge those responsibilities.

Rosa Carrillo
Rosa Antonia Carrillo is a seasoned leadership coach and organizational consultant whose personal transformation has gone from extreme poverty to becoming a successful business woman who is in demand worldwideShe is author of, The Relationship Factor in Safety Leadership. The secret is building co-creative relationships through inclusion, belongin
We are all ears
Our workshops are designed to create a thinking and listening space and promote reflection. We do this through storytelling followed by incisive questions, deep listening and interactive discussions. Learning and change inevitably follows.
Please get in touch if you want to hear more about our work.