As safety management evolves, we have discovered that the language of safety can at times be perceived as something reserved for specialists. Concerningly, the use of language [and associated tools] without a clear overarching objective can legitimize the very issues that threaten safety. There can even be a rejection from having open, honest yet tough debates that managing safety requires. Such ‘tough debates’ and disagreements often reveal a lack of understanding and cohesion amongst all stakeholders yet they must be had if the benefits of Safety Management are to be fully realized.