Beware of slogans
Listen to the slogan, any slogan. Is it binary, is it absolute, is it one-directional?Β Binary, absolute, one-directional slogans are meant to make us dumb and numb. Say it a few times and it becomes your belief. And watch it for a few years to see how these absolutes and binaries undermine the culture of […]
How propaganda kills thinking
Have you seen the KFC’s new marketing slogan? ππ²πΉπΆπ²ππ² πΆπ» ππ΅πΆπ°πΈπ²π» π Propaganda at its best. The Greeks believed that hanging the Evil Eye outside their homes kept the witches away; the Aboriginals believed that the Rainstick will bring them rain, the risk and safety industry believes that by moving the risk from red to […]