Culture and Risk Intelligence Program


Mar 20 - 22 2024


All Day



Where does the notion of time as a finite resource and measurement come from? 

A semiotic walk to the Athens Museum with the picture of Cronos in the background. 

This 3 day in-person program will help participants to feel and experience ‘Culture’. Together we will learn to listen, observe and recognise risk by becoming culturally sensitive. Put simply, through the other we come to realise the limits of our worldview.

The Social Psychology of Risk (SPoR) understands culture Semiotically and Poetically. The industry normally seeks to define culture conceptually and propositionally which misses out on how to influence culture and cultural change.

This program addresses the way we think of culture and offers a more holistic and Transdisciplinary understanding. This helps participants not only understand culture but also provide practical tools to become strategic about cultural change.

The program will be hosted by CBRE in London.

How Culture is (mis)understood

In an attempt to understand culture, we have been ‘dumbed down’ to ‘what we do around here’. Unfortunately, this simplistic definition has reduced culture to behaviours. This is no more evident than in the way people describe Behavioural Based Safety (BBS) as a ‘cultural program’. Behaviour are not culture and behaviourist strategies fail because they understand the human as the sum of inputs and outputs. Nothing could be a greater distraction in addressing risk than confusing behaviour as culture.

The language of culture is bandied about in so many meaningless ways in industry, people claim to measure culture, talk about culture and even use the word ‘culture’ in their organisation’s name and simply mean behaviour. The three most prominent definitions of culture in the industry are: behaviour- as-culture, legislation-as-culture, or systems-as-culture. Unfortunately, the excessive misuse of the ‘spin’ of culture in organisations has now made it all the more difficult to really tackle the issue of culture and risk in a meaningful way.

The Culture Cloud

Workshop outline

The workshop outline is as follows:

  • Introductions

  • Language Audit

  • Risk maturity model

  • How humans make decisions? (1Brain 3Minds)

  • How we speak and listen (risk listening)

  • Symbols and thinking semiotically

  • Pitching, priming and framing (How to ask questions)

  • How we observe risk? (safety observations)

  • Introducing the Culture Cloud (A method to influence culture)

  • iCue Engagement for tackling risk

  • Practice exercises

  • Experiential learning walk (safety walks)

  • Reflections

Program outcomes

As part of this program, the participants will:

  • Unpack the Culture Cloud (the SPoR framework for understanding Culture) to better understand key elements of culture.

  • Acquire a new understanding of human judgment and decision making.

  • Learn how social arrangements affect human decision making.

  • Experience new models of understanding culture including as: The Collective Unconscious and Semiosphere.

  • Learn about Implicit/Tacit Knowing in Culture.

  • Draw together principles of Social Psychology to understanding risk.

  • Explore specific Social Psychological principles eg. fragility, by-stander effect, bounded rationality, and obedience.

  • Be introduced to Wicked Problems, Boundary Objects and Collective Coherence.

  • Engage in experiential activities to learn about semiotics, semiosis, spacial and visual literacy.

  • Be introduced to practical ‘tools’ to assist the delivery of Social Psychology of Risk principles in the workplace.

  • Be introduced to the idea of ‘risk intelligence’ and how heuristics, framing and priming and discourse are critical to managing risk.

  • Practice the use of Social Psychology of Risk tools in the assessment of culture. (Several culture audit and assessment tools will be provided).

  • Better understand the Social psychology of influencing

Additional support

As part of the program, training videos, e-books, podcasts, pocket guides, training manuals, culture checklist and iCue kit will be provided to each participant. In addition to this material and as always, we will be happy to arrange time (online or even in-person) to listen to your thoughts and questions.


The program will take place at the CBRE office in London.

Full address details will be provided in advance.


£ 1500.00

Course dinner not included in the price (to be paid at the venue)

For group discount (4 or more persons) please get in touch at

Terms and conditions

Read our terms and conditions before you book your seat.


London CBRE
London, SE1 0HL


  • Nippin Anand
    Nippin Anand

    Nippin has a Masters degree in Economics, a PhD in Social Sciences and a fascination in Cultural Anthropology. Working as a seafarer and travelling the world from the age of seventeen gave Nippin the unique opportunity to meet people who think differently. This experience has informed much of his work to date, encouraging him to find deeper meaning, as well as learn and grow through every challenge he undertakes.

  • Pedro Ferreira
    Pedro Ferreira
    Chief Scientist

    Pedro applies a wide diversity of industry and academic research experience to the understanding of how planning, learning and decision-making are at play in different organisations. He has over 20 years of experience as a consultant and researcher in the areas of Safety, Resilience and Ergonomics.
    Pedro holds a PhD in “Manufacturing Engineering and Operations Management” and a master degree in Ergonomics and Health & Safety.

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