iCue: a visual method to understand decision making


May 09 2024


9:00 am - 4:30 pm



About iCue

Research shows that nearly all human decision making is based on the unconscious mind and yet, little attempt is made to understand the role of unconscious mind in tackling risk. iCue is a semiotic (visual) framework for understanding and visualising how human beings make decisions. The word iCue is not accidental but rather comes from the criticality of understanding the many ‘cues’ people give us in conversation if we have developed skills in effective listening and open questioning. The idea of being intelligent about these ‘cues’ is central to the iCue Engagement Process.

The benefits of the iCue program

  • How to listen, map and ask open questions in a conversation
  • How to understand the hidden meaning and power of language in conversations
  • How to storyboard and learn from events in a conversational style
  • How to generate participation and engagement
  • How to identify what is spoken and what remains unspoken
  • How to ask insightful and higher quality questions
  • How to frame questions to obtain new insights from recurring issues
  • How to ask questions that would surface biases and misunderstandings
  • How to ask questions to encourage reflection and ‘out of the box’ thinking
  • How to understand cultural differences and create a common purpose
  • How to visualise and resolve conflicts and trade-offs
  • How to listen so others will engage wholeheartedly
  • How to conduct meetings (of minds) where people bring their full selves
  • How to engage with different personality types in conversations (advanced iCue)
  • How to map the culture of the organisation (advanced iCue)

The iCue engagement process

The iCue Engagement Process is an open process of concept mapping (according to iCue Listening) the thinking and decision making of the participants. The iCue Engagement Process is visual, transparent, relational, and participative. This is the source of its power and effectiveness as it represents real-time response in-situ, undetermined by preconceived ideas and agendas that are often hidden in checklists and drop-down tools.

How the iCue method is different from traditional methods
(more worked examples can be found on our YouTube channel @teamnovellus)

What do I need for practicing iCue?

We realise that becoming a listener and an observer takes time and practice.

The iCue Method and Process should be used with the iCue toolkit (pocket guide, magnet coasters and the iCue manual). The toolkit costs £50.00 and you will be provided the toolkit if you sign up for the course.

You would need a whiteboard, marker pens (assorted colours) and a few sessions of guided coaching that would set you on a path towards risk maturity and cultural intelligence. For the curious ones, we will also provide reading material free of cost if you wish to immerse deeper.

iCue can be applied to investigations, audits, risk assessments, management of change and nearly all forms of human interaction

Additional support

As part of this course participants can expect a range of tools to assist with the development of event investigation skills:

  • Training manual
  • Conversation iCue Tool
  • Dialogue Do’s and Don’ts Tool
  • Workspace, Headspace, Groupspace Tool
  • iThink Clock Tool
  • Your Talk Matters Tool
  • Your Talk Matters Tool
  • Visual and Spacial Literacy Tool
  • Open Question iCue Tool



The course will take place at GARD office in Singapore



Course fee £ 300 (GBP)*

*Course fee includes:

  • Copy of the book ‘Are We Learning from Accidents?’ by Dr Nippin Anand
  • iCue kit 
  • iCue investigation manual

If you have any questions please get in touch at


Terms and conditions

Read our terms and conditions before you book your seat


Singapore | GARD
20 Anson Road #07-04 Twenty Anson, Singapore 079912


  • Nippin Anand
    Nippin Anand

    Nippin has a Masters degree in Economics, a PhD in Social Sciences and a fascination in Cultural Anthropology. Working as a seafarer and travelling the world from the age of seventeen gave Nippin the unique opportunity to meet people who think differently. This experience has informed much of his work to date, encouraging him to find deeper meaning, as well as learn and grow through every challenge he undertakes.

  • Pedro Ferreira
    Pedro Ferreira
    Chief Scientist

    Pedro applies a wide diversity of industry and academic research experience to the understanding of how planning, learning and decision-making are at play in different organisations. He has over 20 years of experience as a consultant and researcher in the areas of Safety, Resilience and Ergonomics.
    Pedro holds a PhD in “Manufacturing Engineering and Operations Management” and a master degree in Ergonomics and Health & Safety.

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